Executive Summary
{{executive summary paragraph}}
Improvement in Keywords
Average Position - July 2025
Average Position
1001
Keyword Distribution
Top 3: 0
Top 10: 1
1Top 100: 7
1Keyword Change
Went UpWent Down
Average Position - August 2025
Average Position
1001
Keyword Distribution
Top 3: 0
Top 10: 0
2Top 100: 8
2Keyword Change
Went UpWent Down
{{01 keyword positions paragraph}}
Keywords Ranking Report of WeatherMate
Report for https://senegalsoftware.com/
August 01, 2025 - July 31, 2025
2.1. keywords (9)
| KEYWORDS | RANK | LAST CHANGE | D/W/M CHANGE |
|---|---|---|---|
 uk / en
staffing accounting software |
12 2 | 3 | 3 1 2 |
|
uk / en
event staffing software |
33 15 | 4 | 4 11 15 |
|
uk / en
temp staffing agency software |
12 2 | 2 | 2 3 2 |
|
uk / en
temporary staffing agency software |
16 6 | 2 | 2 1 6 |
|
uk / en
temporary staffing software |
15 4 | 3 | 6 4 |
|
uk / en
temp staffing software |
18 3 | 1 | 3 |
|
uk / en
staffing website software |
/ ∞ | ∞ | |
|
uk / en
event staffing app |
37 21 | 4 | 5 21 |
|
uk / en
temp work software |
31 ∞ | 2 | 2 2 |
AHREFs - Comparison
Ahrefs Stats – July 2025
Ahrefs Stats – August 2025
According to Ahrefs, the Domain Rating (DR) remained consistent at 32, while traffic increased from 67 to 73 in July. Along with this traffic increase, we also observed a significant improvement, with one page of Senegal Software being featured in the AI Overview.
The number of organic keywords saw a slight decline from 135 to 132. This decline could be attributed to the drop in some major keywords due to Google’s Core Update. We expect the number of keywords to increase as rankings recover and improve in the coming months.
We began our SEO efforts in April and expect to see growth in both traffic and domain rating (DR) in the coming months. With positive improvements in keyword rankings, traffic, and organic keywords, we anticipate these keywords reaching the first page, which should positively impact overall traffic.
Google Search Console
Google Search Console - August 2025
Performance
Total Clicks
Total Impressions
Average CTR
Average Position
In August, we achieved {{paragraph total clicks}} clicks and {{paragraph total impressions}} impressions, as shown in the graph above.
Comparison of Organic Traffic Graph – Google Search Console
Performance
Total Clicks
64
8/1/25 - 7/30/25
60
7/1/25 - 6/30/25
Total Impressions
28.8K
8/1/25 - 7/30/25
16.6K
7/1/25 - 6/30/25
Average CTR
0.20%
8/1/25 - 7/30/25
0.40%
7/1/25 - 6/30/25
Average Position
45.5
8/1/25 - 7/30/25
45.6
7/1/25 - 6/30/25
Explanation
Comparison of Organic Traffic – August 2025 vs. July 2025
{{explanation: comparison of organic traffic – previous months vs. current month}}Changes in Traffic- Google Search Console
| Month | Clicks | Impressions |
|---|
Backlinks Strategy
| Websites | Anchor Text | Target URL |
|---|---|---|
| https://www.workast.com/ | That Staffing Agencies Can Use | https://senegalsoftware.com/event-staffing-software/ |
| https://agilityportal.io/ | Senegal Software’s Temporary Workforce CRM | https://senegalsoftware.com/temporary-staffing-software/ |
| https://www.revoyant.com/ | Senegal Software for Event Staff Management | https://senegalsoftware.com/guide/the-ultimate-guide-to-event-staffing-in-2025/ |
| https://www.litespace.io/ | CRM for Staffing Agencies | https://senegalsoftware.com/senegalwork/ |
| https://gethppy.com/ | Temporary Staffing Agency Software | https://senegalsoftware.com/temporary-staffing-software/ |
Our backlinks strategy is in accordance with Google's recent guidelines, EEAT. We will be focusing on a blend of anchor texts and target links to achieve a more natural link-building approach. Instead of exclusively targeting exact keywords, we are using anchors such as brand names, generic anchors, naked URLs, and others for our target URLs.
Following this approach, we acquired 5 high-quality backlinks in August, as shown in the table above. We will continue to stay consistent and maintain the quality of our backlinks in the coming months.
Content Strategy
Blogs
We are focusing on high-volume keywords to increase website traffic. To achieve this, we've developed blog topics that target high-search-volume keywords with low keyword difficulty (KD). This approach aims to attract high-value, targeted traffic to the site.
| Blog Articles | URLs |
|---|---|
| How to Handle No | https://senegalsoftware.com/blog/how-to-handle-no-shows-and-replace-event-staff-in-real-time/ |
| Shows and Replace Event Staff in Real | https://senegalsoftware.com/blog/how-senegal-software-helped-brightwave-events-save-20-hours-weekly/ |
| Time | How Senegal Software Helped BrightWave Events Save 20+ Hours Weekly | What Makes a Great Event Staffing CRM? | 2025 Event Staffing Trends: AI, Automation, and What Agencies Must Prepare For | https://senegalsoftware.com/blog/what-makes-a-great-event-staffing-crm/ |
We published 4 blogs in August, as listed in the table above. As we progress, our keywords will gradually begin to rank, which will eventually result in increased traffic over time.
GBP and Local SEO
0
Calls made from your Business Profile
(vs - )
1
Website clicks made from your Business Profile
(vs - )
We received 0 calls and 1 website clicks from Google Business Profile (GBP) in the last three months.
69
Business Profile interactions
(vs - )
173
People viewed your Business Profile
(vs - )
Platform and device breakdown
Platform and devices that people used to find your profile
36 - 21%Google Search - mobile
87 - 50%Google Search - desktop
20 - 12%Google Maps - mobile
30 - 17%Google Maps - desktop
17
Searches showed your Business Profile in the search results
(Vs - )
Searches breakdown
Search terms that showed your Business Profile in the search results
1. senegal software17
As a part of our strategy to increase traffic, visibility, and conversions, we have been actively utilising Google Business Profile (GBP) by submitting listings and posts. Over the past 90 days, we have received 69 business interactions, and our business profile has been viewed by 173 people, with 17 instances of our business profile appearing in search results.
GBP Posts
| Urls |
|---|
| https://share.google/Yh7u1MN1KlyGX4Hyq |
| https://share.google/3GFSoyuZNpRRivahX |
| https://share.google/pxpQhRi1eGCERUs8c |
| https://share.google/jyMONl9tGUr443RVo |
We added 4 posts in July 2025. We plan to publish 1 post on a weekly basis.
Skyscraper Content
| Skyscraper Content | URLs |
|---|---|
| The Ultimate Guide to Event Staffing in 2025 | https://senegalsoftware.com/guide/the-ultimate-guide-to-event-staffing-in-2025/ |
We published one skyscraper content, {{skyscraper name}}, in August. Since most of the targeted keywords are already on the first page, we are shifting focus to high-volume, low-KD generic and transactional keywords using the skyscraper content strategy
This approach helps:
- Attract more traffic by targeting broader, high-volume searches.
- Increase conversions by incorporating transactional keywords.
- Boost authority with comprehensive, high-quality content that earns backlinks.
This will enhance visibility and drive sustainable, long-term traffic growth. Going forward, we will publish 1 skyscraper content every month for the first 3 months
Location Pages
As part of our new strategy to boost traffic, we added 4 location pages this month, as shown in the table above. These pages will help us expand our reach, improve local search rankings, and attract a more targeted audience.
By increasing our visibility in multiple locations, we aim to drive more organic traffic and enhance the website’s overall performance in search results. We anticipate steady growth in traffic and engagement as we continue implementing this strategy.