Executive Summary
In February 2026, Daniel Lay’s website continued to show positive momentum across key SEO metrics. Google Search Console recorded 4.15K clicks in February compared to 2.76K clicks in January 2026. Domain Rating increased from 26 to 28.
The average keyword position declined from 21.3 to 22.7 in February, with 20 keywords moving up and 19 remaining stable. Currently, the site has 21 keywords in the Top 3 and 12 keywords in the Top 10.
We secured 4 high-quality backlinks from reputable sources and published 6 new blog posts and 1 detailed guide targeting high-volume keywords. In addition, 10 location pages were added to expand our local SEO presence.
Overall, February was a month of steady progress in rankings and local presence. With continued focus on content quality and link-building, we expect to see further increases in visibility, traffic, and conversions in the months ahead.
Improvement in Keywords
Average Position - January 2026
Average Position
1001
Keyword Distribution
Top 3: 21
1Top 10: 12
Top 100: 10
3Keyword Change
Went UpWent Down
Average Position - February 2026
Average Position
1001
Keyword Distribution
Top 3: 21
3Top 10: 12
3Top 100: 9
1Keyword Change
Went UpWent Down
In February 2026, Daniel Lay’s average keyword ranking position was 22.7.
Out of 50 keywords, 20 improved, 11 declined, and 19 remained unchanged.
Top Rankings Maintained
- Position 1: Red carpet hire Kent, red carpet hire Surrey, red carpet hire Sussex, rent a tv Sussex
- Position 2: James bond theme party Kent, james bond theme party Surrey, red carpet hire London, red carpet rental London, rope hire London
- Position 3: Poseur table hire London
- Position 4: Poseur table hire, rent a tv London
- Position 8: Lighting hire Surrey
These keywords consistently stayed within the top 5 and top 10 throughout January.
Notable Improvements
- James bond theme party London → 4 to 1
- Poseur table hire Kent → 2 to 1
- Post and rope hire London → 2 to 1
- Rent a tv Kent → 7 to 1
- Poseur table hire Sussex → 7 to 2
- Red carpet hire near me → 17 to 2
- Rent a tv Surrey → 3 to 2
- Apres ski themed party → 9 to 3
- James bond theme party Sussex → 4 to 3
- Rent a tv → 5 to 3
- Drape hire London → 8 to 4
- Lighting hire Kent → 5 to 4
- Post and rope hire → 9 to 4
- Rope hire → 7 to 6
- Rent a tv UK → 15 to 9
- Red carpet hire → 13 to 10
Slight Declines
- Lighting hire Sussex → 4 to 3
- Poseur table hire Surrey → 2 to 6
- TV hire London → 1 to 7
- TV rental London → 3 to 8
All these keywords remain in the top 10 positions.
Overall Performance
- 12 keywords in the top 10 positions
- 21 keywords in the top 3 positions
Keywords Ranking Report of Daniel Lay
Report for https://daniellay.co.uk/
February 01, 2026 - February 28, 2026
2.1. keywords (33)
| KEYWORDS | RANK | LAST CHANGE | D/W/M CHANGE |
|---|---|---|---|
 uk / en
james bond theme party kent |
2 | 1 | 1 1 1 |
|
uk / en
james bond theme party surrey |
2 | 1 | 1 |
|
uk / en
james bond theme party sussex |
3 1 | 3 | 1 1 |
|
uk / en
red carpet hire surrey |
1 | 1 | |
|
uk / en
red carpet hire sussex |
1 | 1 | |
|
uk / en
rent a tv sussex |
1 | 1 | |
|
uk / en
lighting hire sussex |
3 1 | 1 | 1 1 1 |
|
uk / en
red carpet hire london |
2 | 1 | |
|
uk / en
red carpet rental london |
2 | 1 | |
|
uk / en
rent a tv surrey |
2 1 | 1 | 1 3 1 |
|
uk / en
poseur table hire |
4 | 1 | 1 4 1 |
|
uk / en
poseur table hire kent |
1 1 | 1 | 1 |
|
uk / en
red carpet hire kent |
1 | 1 | |
|
uk / en
drape hire london |
4 4 | 1 | 5 5 |
|
uk / en
red carpet hire |
10 3 | 7 | 7 8 8 |
|
uk / en
lighting hire kent |
4 1 | 1 | 1 1 |
|
uk / en
rent a tv kent |
1 6 | 1 | 1 5 6 |
|
uk / en
james bond theme party london |
1 3 | 5 | 2 1 |
|
uk / en
poseur table hire london |
3 | 1 | |
|
uk / en
poseur table hire sussex |
2 5 | 5 | 5 5 4 |
|
uk / en
poseur table hire surrey |
6 4 | 1 | 1 2 |
|
uk / en
rent a tv london |
4 | 2 | 2 1 1 |
|
uk / en
red carpet hire near me |
2 15 | 36 | 36 |
|
uk / en
post and rope hire london |
1 1 | 1 | |
|
uk / en
post and rope hire |
4 5 | 1 | 5 4 |
|
uk / en
rope hire london |
2 | 1 | |
|
uk / en
tv hire london |
7 6 | 6 | 6 5 |
|
uk / en
rent a tv uk |
9 6 | 1 | 1 12 |
|
uk / en
apres ski themed party |
3 6 | 1 | 3 9 |
|
uk / en
rope hire |
6 1 | 1 | 1 3 3 |
|
uk / en
rent a tv |
3 2 | 19 | 19 20 16 |
|
uk / en
tv rental london |
8 5 | 1 | 1 7 5 |
|
uk / en
lighting hire surrey |
8 | 3 | 3 1 1 |
AHREFs - Comparison
Ahrefs Stats – January 2026
Ahrefs Stats – February 2026
When comparing the Ahrefs stats for February to those of January, we can see that the Domain Rating (DR) has increased from 26 to 28. Organic traffic has significantly increased from 1K to 2K. The number of organic keywords increased from 525 to 581 in February.
This significant growth in traffic, domain rating, and organic keywords is the result of consistent, research-driven SEO efforts, including strategic blog content, optimized location pages, ongoing backlink acquisition, and continuous overall optimization.
Another positive addition is the AI citations performance.
We can see that Daniel Lay’s website is being cited, referenced, or mentioned by major AI tools that generate web-based answers. Mentions in Google AI Overview were 68; similarly, Perplexity, Gemini, and Copilot citations were 28, 10, and 3 last month, reflecting stronger visibility and content authority across these platforms. ChatGPT continues to lead with the highest number of total mentions (152).
Overall, the data highlights expanding reach across multiple AI tools, especially within Google’s ecosystem, signalling improved credibility and topical relevance of the website’s content.
Finally, traffic value increased from $388 to $404 in February 2026.
Google Search Console
Google Search Console - February 2026
Performance
Total Clicks
4.15K
Total Impressions
954K
Average CTR
0.40%
Average Position
9.3
In February, we achieved 4.15K clicks and 954K impressions, as shown in the graph above.
Comparison of Organic Traffic Graph – Google Search Console
Performance
Total Clicks
4.15K
2/1/26 - 2/28/26
2.76K
1/1/26 - 1/31/26
Total Impressions
954K
2/1/26 - 2/28/26
423K
1/1/26 - 1/31/26
Average CTR
0.40%
2/1/26 - 2/28/26
0.70%
1/1/26 - 1/31/26
Average Position
9.3
2/1/26 - 2/28/26
19.1
1/1/26 - 1/31/26
Explanation
Comparison of Organic Traffic – February 2026 vs. January 2026
According to Google Search Console, we had 4.15K clicks in February, compared to 2.76K in January.
Changes in Traffic- Google Search Console
Over the past few months, the website has demonstrated strong overall performance, with a significant increase in clicks in February 2026.
In January, clicks increased from 2.16K to 2.76K (27.78%), while impressions declined slightly from 549K to 423K (22.95%). In February, clicks further increased from 2.76K to 4.15K (50.36%), and impressions grew substantially from 423K to 954K (125.53%).
Overall, the data reflects positive momentum, and we expect traffic to continue strengthening in the coming months.
Backlinks Strategy
| Websites | Anchor Text | Target URL |
|---|---|---|
| https://crummymummy.co.uk | Party Planner Company | https://daniellay.co.uk/party-planning-sussex/ |
| https://www.sidestreetstyle.com/ | James Bond Theme Party | https://daniellay.co.uk/james-bond-007-themed-party/ |
| https://envirolineblog.com/ | Selfie Booth Hire | https://daniellay.co.uk/selfie-booth-hire/ |
| littlemissedenrose.com/ | Corporate Events | https://daniellay.co.uk/corporate-event-planning-kent |
Our backlinks strategy is in accordance with Google's recent guidelines, EEAT. We will be focusing on a blend of anchor texts and target links to achieve a more natural link-building approach. Instead of exclusively targeting exact keywords, we are using anchors such as brand names, generic anchors, naked URLs, and others for our target URLs.
Following this approach, we acquired 4 high-quality backlinks in February, as shown in the table above. We will continue to stay consistent and maintain the quality of our backlinks in the coming months.
Domain Rating
| Month | Domain Rating (DR) |
|---|---|
| December 2025 | 25 |
| January 2026 | 26 |
| February 2026 | 28 |
As shown in the table above, the Domain Rating has shown a consistent increase over the past three months. The DR increased from 25 to 26 between December and January, followed by a further increase from 26 to 28 between January and February. This increase in DR can be attributed to acquiring high-quality backlinks consistently over the past months.
Content Strategy
Blogs
We are focusing on high-volume keywords to increase website traffic. To achieve this, we've developed blog topics that target high-search-volume keywords with low keyword difficulty (KD). This approach aims to attract high-value, targeted traffic to the site.
| Blog Articles | URLs |
|---|---|
| Indoor vs Outdoor Easter Games for Kids (Weather Proof Fun) | https://daniellay.co.uk/blog/indoor-vs-outdoor-easter-games-for-kids-weatherproof-fun/ |
| Easter Decorations That Instantly Transform Your Home or Venue | https://daniellay.co.uk/blog/easter-decorations-that-instantly-transform-your-home-or-venue/ |
| Easter Party Themes for Kids: From Bunny Trails to Spring Gardens | https://daniellay.co.uk/blog/easter-party-themes-for-kids/ |
| How to Host an Easter Themed Party for Kids (Without Overplanning) | https://daniellay.co.uk/blog/how-to-host-an-easter-themed-party-for-kids/ |
| When Is Good Friday in 2026? Dates, Meaning & UK Traditions | https://daniellay.co.uk/blog/when-is-good-friday-in-2026/ |
| Elegant Easter Table Decorations for Family Gatherings | https://daniellay.co.uk/blog/elegant-easter-table-decorations-for-family-gatherings/ |
We published six blogs in February, as listed in the table above. Several of our blogs are already generating organic traffic. This performance indicates that the content strategy is working effectively, and as the remaining blogs continue to rank for their target keywords, we expect traffic to increase further over time.
Skyscraper Content
| Skyscraper Content | URLs |
|---|---|
| Easter Party Ideas, Activities & Decorations: The Ultimate UK Guide | https://daniellay.co.uk/easter-party-ideas-activities-decorations-the-ultimate-uk-guide/ |
We published one skyscraper content piece in February. Since most of the targeted keywords are already on the first page, we are shifting focus to high-volume, low-KD generic and transactional keywords using the skyscraper content strategy.
This approach helps:
✔️ Attract more traffic by targeting broader, high-volume searches.
✔️ Increase conversions by incorporating transactional keywords.
✔️ Boost authority with comprehensive, high-quality content that earns backlinks.
This will enhance visibility and drive sustainable, long-term traffic growth. Going forward, we will publish 1 skyscraper of content every month for the first 3 months.
Location Pages
As part of our new strategy to boost traffic, we added 10 location pages this month, as shown in the table above. These pages will help us expand our reach, improve local search rankings, and attract a more targeted audience.
By increasing our visibility in multiple locations, we aim to drive more organic traffic and enhance the website’s overall performance in search results. We anticipate steady growth in traffic and engagement as we continue implementing this strategy.