Executive Summary
In December 2025, Google Search Console recorded 2.13K clicks, alongside 541K impressions. Domain Rating declined from 28 to 25.
The average position increased from 18.6 in November to 15.9 in December, with 17 keywords moving up and 19 remaining stable. Currently, the site has 21 keywords in the Top 3 and 10 keywords in the Top 10.
We secured 6 high-quality backlinks from reputable sources and published 10 new blog posts targeting high-volume keywords. In addition, 10 location pages were added to expand our local SEO presence.
Overall, December was a month of steady progress in rankings and local presence. With continued focus on content quality and link-building, we expect to see further increases in visibility, traffic, and conversions in the months ahead.
Improvement in Keywords
Average Position - November 2025
Average Position
1001
Keyword Distribution
Top 3: 16
5Top 10: 14
5Top 100: 12
1Keyword Change
Went UpWent Down
Average Position - December 2025
Average Position
1001
Keyword Distribution
Top 3: 21
5Top 10: 10
4Top 100: 12
Keyword Change
Went UpWent Down
In December 2025, Daniel Lay’s average keyword ranking position was 15.9.
Out of 47 keywords, 17 improved, 11 declined, and 19 remained unchanged.
Top Rankings Maintained
- Position 1: James Bond theme party Kent, James Bond theme party Surrey, red carpet hire Sussex, rent a TV Sussex
- Position 2: Lighting hire Sussex, poseur table hire Kent, post and rope hire London, red carpet hire London, red carpet rental London, rope hire London, TV hire London
- Position 3: James Bond theme party Sussex
- Position 6: Rent a TV
- Position 7: Drape Hire London, TV Rental London
These keywords consistently stayed within the top 5 and top 10 throughout December.
Notable Improvements
- Red carpet hire Kent → 2 to 1
- Red carpet hire Surrey → 2 to 1
- James Bond theme party London → 7 to 2
- Red carpet hire near me → 27 to 2
- Rent a TV Surrey → 4 to 2
- Lighting hire Kent → 5 to 3
- Poseur table hire London → 5 to 3
- Post and rope hire → 6 to 3
- Rope hire → 7 to 3
- James Bond party decorations → 12 to 4
- Poseur table hire → 6 to 5
- Lighting hire Surrey → 10 to 8
- James Bond themed party ideas → ∞ to 9
Slight Declines
- Rent a TV London → 5 to 7
- Poseur table hire Sussex → 3 to 8
- Rent a TV Kent → 3 to 8
All these keywords remain in the top 10 positions.
Overall Performance
- 10 keywords in the top 10 positions
- 21 keywords in the top 3 positions
Improvement in James Bond Theme Keywords
As you can see, James Bond-themed keywords have improved notably due to SEO efforts.
- James Bond theme party London → 7 to 2
- James Bond party decorations → 12 to 4
- James Bond themed party ideas → ∞ to 9
We will continue to target:
https://daniellay.co.uk/james-bond-007-themed-party/
to improve positions further.
New Keywords
In December, we worked on the new target keywords listed below. We directed backlinks towards these pages, and keyword positions have either improved or remained stable:
- Apres Ski Themed Party moved from no ranking to position 6
- 1920 / Great Gatsby Theme improved from position 7 to position 6
- Red Carpet Hire London remained strong at position 2
- Dance Floor Hire improved from position 64 to position 35
We will continue to target these keywords in January to improve positions further.
Keywords Ranking Report of Daniel Lay
Report for https://daniellay.co.uk/
December 01, 2025 - December 31, 2025
2.1. keywords (31)
| KEYWORDS | RANK | LAST CHANGE | D/W/M CHANGE |
|---|---|---|---|
 uk / en
james bond theme party kent |
1 | 1 | |
|
uk / en
james bond theme party surrey |
1 | 1 | |
|
uk / en
james bond theme party sussex |
3 | 2 | |
|
uk / en
red carpet hire surrey |
1 1 | 1 | 1 |
|
uk / en
red carpet hire sussex |
1 | 1 | |
|
uk / en
rent a tv sussex |
1 | 1 | |
|
uk / en
lighting hire sussex |
2 | 1 | |
|
uk / en
red carpet hire london |
2 | 1 | |
|
uk / en
red carpet rental london |
2 | 1 | |
|
uk / en
rent a tv surrey |
2 2 | 1 | 1 2 |
|
uk / en
poseur table hire |
5 1 | 2 | 2 2 1 |
|
uk / en
poseur table hire kent |
2 | 1 | |
|
uk / en
red carpet hire kent |
1 1 | 1 | 1 |
|
uk / en
drape hire london |
7 | 1 | 1 |
|
uk / en
lighting hire kent |
3 2 | 1 | 2 |
|
uk / en
rent a tv kent |
8 5 | 1 | 1 1 5 |
|
uk / en
james bond theme party london |
2 5 | 6 | 5 |
|
uk / en
poseur table hire london |
3 2 | 1 | 2 |
|
uk / en
poseur table hire sussex |
8 5 | 2 | 2 6 5 |
|
uk / en
rent a tv london |
7 2 | 2 | 2 |
|
uk / en
red carpet hire near me |
2 25 | 1 | 16 25 |
|
uk / en
post and rope hire london |
2 | 1 | 1 1 |
|
uk / en
post and rope hire |
3 3 | 5 | 5 3 |
|
uk / en
rope hire london |
2 | 1 | |
|
uk / en
tv hire london |
2 | 9 | |
|
uk / en
rope hire |
3 4 | 4 | 4 4 4 |
|
uk / en
james bond party decorations |
4 8 | 4 | 4 8 |
|
uk / en
rent a tv |
6 | 22 | 22 20 |
|
uk / en
tv rental london |
7 | 4 | 4 |
|
uk / en
lighting hire surrey |
8 2 | 2 | 3 2 |
|
uk / en
james bond themed party ideas |
9 ∞ | ∞ |
AHREFs - Comparison
Ahrefs Stats – November 2025
Ahrefs Stats – December 2025
When comparing the Ahrefs stats for December to those of November, we can see that the Domain Rating (DR) has declined from 28 to 25. Organic traffic has increased from 1K to 1.1K. The number of organic keywords increased from 315 to 431 in December.
This decline in the domain rating may be due to changes in the strength of some referring links. We will re-evaluate our backlink profile and continue acquiring high-quality links.
The increase in traffic and organic keywords shows consistent SEO efforts with the implementation of the keyword strategy, publishing blogs, and location pages, and it now aligns with the increase in the number of clicks in Google Search Console.
Another positive addition is the AI citations performance.
We can see that Daniel Lay’s website is being cited, referenced, or mentioned by major AI tools that generate web-based answers. Mentions in Google AI Overview were 60, an increase from 57 last month. Similarly, Perplexity, Gemini and Copilot citations were 28, 9, and 4 last month, reflecting stronger visibility and content authority across these platforms. ChatGPT continues to lead with the highest number of total mentions (178).
Overall, the data highlights expanding reach across multiple AI tools, especially within Google’s ecosystem, signaling improved credibility and topical relevance of the website’s content.
Finally, Traffic Value increased from $350 to $411 in December 2025.
Google Search Console
Google Search Console - December 2025
Performance
Total Clicks
2.13K
Total Impressions
541K
Average CTR
0.40%
Average Position
11.2
In December, we achieved 2.13K clicks and 541K impressions, as shown in the graph above.
Comparison of Organic Traffic Graph – Google Search Console
Performance
Total Clicks
2.13K
12/1/25 - 12/31/25
2.38K
11/1/25 - 11/30/25
Total Impressions
541K
12/1/25 - 12/31/25
368K
11/1/25 - 11/30/25
Average CTR
0.40%
12/1/25 - 12/31/25
0.60%
11/1/25 - 11/30/25
Average Position
11.2
12/1/25 - 12/31/25
13.1
11/1/25 - 11/30/25
Explanation
Comparison of Organic Traffic – December 2025 vs. November 2025
According to Google Search Console, we had 2.13K clicks in December, compared to 2.38K in November.
Changes in Traffic- Google Search Console
Over the past few months, the website has shown good overall performance, with a slight decline in clicks over the last two months. During the same period, impressions increased significantly from 284K to 541K, indicating improved search visibility. The decline in clicks may be temporary and can be attributed to increased competition in search results and more research-focused searches toward year-end, while keyword performance and visibility continued to improve. Based on the growth shown in Ahrefs, we expect traffic to strengthen further in the coming months.
Backlinks Strategy
| Websites | Anchor Text | Target URL |
|---|---|---|
| https://simslife.co.uk/ | Hiring a Venue for a Party | https://daniellay.co.uk/venues |
| https://theincidentalparent.com/ | Party Planning Services in Sevenoaks | https://daniellay.co.uk/party-planning-sevenoaks/ |
| https://www.sianvictoria.com/ | 1920s Great Gatsby Night | https://daniellay.co.uk/great-gatsby-theme/ |
| https://whattheredheadsaid.com/ | Apres Ski Themed Party | https://daniellay.co.uk/apres-ski-theme/ |
| https://www.fionaoutdoors.co.uk/ | TV Hire in London | https://daniellay.co.uk/London -tv-rental/ |
| https://thisgloriouslife.co.uk/ | Party Lighting Hire | https://daniellay.co.uk/party-lighting-hire/ |
Our backlinks strategy is in accordance with Google's recent guidelines, EEAT. We will be focusing on a blend of anchor texts and target links to achieve a more natural link-building approach. Instead of exclusively targeting exact keywords, we are using anchors such as brand names, generic anchors, naked URLs, and others for our target URLs.
Following this approach, we acquired 6 high-quality backlinks in December, as shown in the table above. We will continue to stay consistent and maintain the quality of our backlinks in the coming months.
Content Strategy
Blogs
We are focusing on high-volume keywords to increase website traffic. To achieve this, we've developed blog topics that target high-search-volume keywords with low keyword difficulty (KD). This approach aims to attract high-value, targeted traffic to the site.
We published 10 blogs in December, as listed in the table above. As we progress, our keywords will gradually begin to rank, which will eventually result in increased traffic over time.
Location Pages
As part of our new strategy to boost traffic, we added 10 location pages this month, as shown in the table above. These pages will help us expand our reach, improve local search rankings, and attract a more targeted audience.
By increasing our visibility in multiple locations, we aim to drive more organic traffic and enhance the website’s overall performance in search results. We anticipate steady growth in traffic and engagement as we continue implementing this strategy.